January 21, 2014  This morning the Back Country Horsemen of America executive committee voted unanimously to adopt the attached image as the official BCHA “brand.” This brand image does not replace the old BCHA logo but will be used exclusively in all official online and published communications and correspondence. The brand was designed by Squaw Butte member Robbin Schindele with finishing touches by freelance creative director Kevin O’Callaghan of Minneapolis, MN.